About Professional Partnering Solutions

Professional partnering solutions (PPS) is the leading provider of supplier diversity solutions for advertising, media, marketing, and communications. PPS is a resource for agencies interested in developing a supplier diversity program and those that are interested in enhancing their efforts.
PPS serves as the conduit between the agency, advertiser, and supplier helping to ensure diverse supplier participation in the advertiser’s marketing, media, and advertising efforts.

Proven results for advertisers

PPS partners with advertisers to identify their business needs and partners with their agencies to develop custom solutions that garner acceptance, increase engagement, and integrate into the agency and client's existing buying and sourcing processes. This results in increased diverse supplier participation and spend.

A trusted advisor to agencies

PPS helps to identify the areas of opportunities, establish agency benchmarks, creates strategy, then assist agency staff in the execution and access to its proprietary Datalou database of approximately 200,000 industry suppliers.

Anita Laney
Founder & President

Formed Professional Partnering Solutions, Inc. Founded in 2005 out of a need to offer supplier diversity solutions to advertising agencies for their clients and customers. With a career that spans years of community and business development experience in various sectors such as utilities, government, and construction, Anita’s specialty is in unpacking the value chain and identifying opportunities for all suppliers within the ecosystem. Anita, her team have developed many of the industry’s best practices and processes for tracking and reporting diversity expenditures, including behind-the-camera talent, influencers, media, and ad tech for the top advertisers.

 

Fifteen years later, PPS is responsible for billions in opportunities for diverse businesses and reportable spending in advertising and media.


EXPERIENCED team

Meet our instructors

Our trainers are experienced industry personnel who will unveil the little-known techniques and provide insights to enhance your supplier diversity efforts and build them into your existing sourcing practices. Anita Laney, Thomas Brandon, Abby Hayes, Jasmine Stringer & Lance Rand have extensive practical and specific knowledge of their fields.
Meet our world-class team of instructors
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